What you are learning from, and how

You describe yourself in adjectives — responsible, proactive. You judge other people by what they actually did. The second method works on you too.

You start a conversation about the club's brand and five minutes in everyone is talking about the logo. Meanwhile the club already owns five things nobody paid for, and nobody is talking about those.

Say the club's name to a stranger and watch what comes into their head. That is the club's brand. You can check it today, for nothing.

A well-run event improves the whole faculty's reputation, not just the club's. It works the other way round too. Which is why how you greet a first-year at the door belongs on the job list.

One badly welcomed first-year costs more than a semester of publicity. A club has no product it can fix separately from itself — its brand is how it behaves.

If the club defines itself by its events, it disappears the day events stop working. The question to answer is who you are for, and it is harder than it looks.

There is one thing you would rather the next committee did not find. Until they find it, the choice is yours. After they find it, it is not.

A club promises more in a term than it remembers. An unkept promise costs less than you think; the silence about it is what costs.