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1984Impact

Freeman and the stakeholder approach

The point, in one line

An organisation answers to everyone it affects and everyone who affects it. Owners are only one of those groups.

How it works

A single event of yours has at least eight stakeholders, and most club crises come from the one nobody wrote down.

One of your eventsEach party affects it or is affected by it.
  • The audienceThe one interest anybody normally thinks about.
  • Speakers and guestsThey arrive with an expectation that is easy to forget.
  • The sponsorYou know what they want only once you have asked. Otherwise you are guessing.
  • Faculty administrationCan stop the event two days out.
  • Whoever keeps the roomThe person nobody has usually spoken to.
  • The neighbouring clubThe one whose date you took, and the lecturer through the wall.
Against each party write two things — what they want and whether they can stop you; your volunteers belong on this list too.
The same thing, in your club
  1. The situation

    Two days out you discover a lecture is running in the next hall at the same time.

  2. What the model says

    The decision was fine. One party simply never made it onto the list.

  3. What you do

    Spend twenty minutes listing everyone the event touches, by name or role, and write this week to the one nobody has spoken to.

What it claims

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Who created it

REF1984
An illustrated emblem, not a portrait.
R. Edward Freeman (b. 1951)
1984

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Why this is your problem

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Why gslk uses it

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Where it runs in the product

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Source

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Rights and licence
In copyright

The primary source is in copyright. This page retells it in our own words and cites it rather than reproducing it.

What this connects to

These works are related to the one you just read — and not by accident:

Grounds these competency domains

Of the ten gslk competency domains, this work grounds:

The student version
Freeman and the stakeholder approach

The same work written for a member: what to do with it in the club.

Check it yourself

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