Freeman and the stakeholder approach
The event will be stopped by the person nobody spoke to: whoever looks after the room, the lecturer in the next hall, the club whose date you took. There is almost always such a person, and you can almost always find them in advance.
A single event of yours has at least eight stakeholders, and most club crises come from the one nobody wrote down.
- The audienceThe one interest anybody normally thinks about.
- Speakers and guestsThey arrive with an expectation that is easy to forget.
- The sponsorYou know what they want only once you have asked. Otherwise you are guessing.
- Faculty administrationCan stop the event two days out.
- Whoever keeps the roomThe person nobody has usually spoken to.
- The neighbouring clubThe one whose date you took, and the lecturer through the wall.
In twenty minutes, list everyone your next event touches — by name or role, not by category — and write two things beside each: what they want, and whether they could stop it. Write to the one nobody has spoken to this week, not the day before.
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