The works behind every gslk tool.
gslk is not a collection of advice. Every feature implements a specific, named work — with an author, a date and a source. The library runs from Sun Tzu and Xenophon to Ostrom and Edmondson, and every page ends the same way: what your club can do this week.
The honesty rule: where a model is contested, widely taught but weakly evidenced, or its instrument is commercially licensed, each page says so plainly. No claim here is stronger than its source allows, and every page states whether its primary source is in the public domain.
Every work grounds one or more of the ten gslk competency domains. Pick a domain to see who wrote about it — from antiquity to this century.
Leadership and character
Leading begins with a person who can first run themselves. The Stoics, Sun Tzu and modern behavioural models — on what a leader DOES rather than what a leader is.
Brand and value
What someone thinks of you when you are not in the room — and how that is grown on a zero budget. It is the same model this platform's own research measures.
Brand Equity: The Five Assets
There is no money for advertising, yet a club already owns all five brand assets and bought none of them. Aaker names them, and a named thing is something you can actually protect.
Customer-Based Brand Equity
Brand equity is the difference made by what a person already knows about you. That knowledge has two components: awareness and image.
University Brand Equity: Core and Supporting
Emotional environment is one of the core dimensions of a university's brand. That is exactly where a student club works.
Service Branding: The Experience Is the Brand
With goods, the product is the primary brand. With services the company is the brand — and so is what the person actually went through.
Marketing Myopia
The railroads decided they were in the railroad business. While they thought that, their passengers moved to cars and planes.
Impact and responsibility
Who besides your own club is better off — and to whom the organisation answers. From Cicero on duty to stakeholders and sustainability.
Speaking, writing, negotiating
An unspoken idea moves nothing. The canons of rhetoric, the rules of conversation, and negotiation that asks “why do you need that?” instead of arguing over positions.
The same work written for a member: what to do with it in the club.