University Brand Equity: Core and Supporting
Emotional environment is one of the core dimensions of a university's brand. That is exactly where a student club works.
A survey of 439 students put emotional environment among the five core dimensions of a university's brand — in the same group as the quality of the faculty.
- Perceived quality of facultyThe most important of the five. Not something a club controls.
- University reputationGrows when your work is talked about beyond the university.
- Emotional environmentThe sense of belonging. Here you act directly and almost without money.
- Brand loyaltyThe university's dimension: you contribute, you do not own it.
- Brand awarenessThe university's too. Say that out loud before the report to the rector's office.
- The situation
The term report contains only the number of events and the attendance figures.
- What the model says
That is visibility work. The core dimension a club actually moves is the emotional environment: whether the first-year who came once felt they belonged.
- What you do
Put one person in charge of every newcomer getting a personal message, by name, within a week of their first visit.
What it claims
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Who created it
Why this is your problem
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The primary source is in copyright. This page retells it in our own words and cites it rather than reproducing it.
These works are related to the one you just read — and not by accident:
shared competencies: Brand and value, Judgement
shared competencies: Brand and value, Judgement
shared competencies: Brand and value, Impact and responsibility
same competency: Brand and value
Of the ten gslk competency domains, this work grounds:
The same work written for a member: what to do with it in the club.
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