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Osterwalder and Pigneur: the Business Model Canvas

A club has a business model too — an unwritten one, so half of it is wishes dressed up as facts. That difference decides everything.

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Alexander Osterwalder (1974–) & Yves Pigneur (1954–) · 2010
How it works

Five people in a room talk about 'our model' and each has something different in mind; nine agreed boxes on one sheet make the disagreement visible.

How value is createdPartners, activities, resources: the room, the name, volunteer hours.
How it reaches peopleProposition, relationships, channels. The segments differ: first-years, faculty, sponsors.
What holds it upMembership fees, faculty money, printing, catering and those same hours.
The canvas's nine boxes fit these three questions, and the filled sheet hands over a model you cannot explain in conversation.
What you do first

Fill the canvas in on paper in an hour — with the whole board, not alone — and mark every box F or W: fact, or wish. Count the Ws. Test one of them this week by talking to five real people, not to friends on the board.

Who thought of it
O+P2010
Alexander Osterwalder (1974–) & Yves Pigneur (1954–)
2010

The full biography is on the public version →

No freely licensed likeness of this person exists, so this is a generated emblem. It is not a portrait.

Where this runs in the platform

These screens carry out this specific work. Every published work in the library also has at least an exercise — it is at the foot of this page.

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What this connects to

These works are related to the one you just read — and not by accident:

Xenophon's Oeconomicus — the text the word "economics" comes from
Xenophon (c. 430 – c. 354 BC) · c. 362 BC

same competency: Economics of the organisation

Coase: why organisations exist at all
Ronald H. Coase (1910–2013) · 1937

same competency: Economics of the organisation

Ostrom: shared resources a community governs itself
Elinor Ostrom (1933–2012) · 1990

same competency: Economics of the organisation

Williamson: which governance fits which transaction
Oliver E. Williamson (1932–2020) · 1975

same competency: Economics of the organisation

Competencies
Economics of the organisation
On your club's competency map
Economics of the organisation

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The public version
Osterwalder and Pigneur: the Business Model Canvas

The same work written at length: what it claims and what its evidence is worth.

Check it yourself

Links to publishers and libraries. There are no links to unauthorised copies here, and there will not be.

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