Rumelt: the kernel, and the signs of bad strategy
Strategy is not a list of goals. It has three parts: diagnosis, guiding policy, coherent action. Without a diagnosis, it is a wish list.
'We will grow membership by 30%' is a wish; strategy appears only when all three parts of the kernel are there — diagnosis, guiding policy, coherent action.
- The situation
The club's list of goals: grow membership, improve communication, strengthen the community, attract sponsors.
- What the model says
Four fine items, and not one says what is in the way. This is what a document looks like when it is written so nobody is offended.
- What you do
Spend thirty minutes on one sentence: 'Our biggest obstacle this year is ___, and it matters more than ___.'
What it claims
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Who created it
Why this is your problem
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Why gslk uses it
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Where it runs in the product
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Source
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The primary source is in copyright. This page retells it in our own words and cites it rather than reproducing it.
These works are related to the one you just read — and not by accident:
shared competencies: Strategy, Judgement
shared competencies: Strategy, Judgement
shared competencies: Strategy, Judgement
shared competencies: Strategy, Judgement
Of the ten gslk competency domains, this work grounds:
The same work written for a member: what to do with it in the club.
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