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1994Strategy

Mintzberg: a plan is not a strategy

The point, in one line

Most strategy forms while you act, and only afterwards does somebody write it down. A written plan does not mean a strategy exists.

How it works

A club's real strategy lives in the stream of actions — the pattern you recognise only looking back was assembled from many separate decisions nobody lined up in advance.

Deliberate strategyWhat you planned and then carried out as planned.
Emergent strategyWhat the club consistently actually does.
  • A document written during one term of officeWhere the money and the hours go each year
  • Direction devised by people cut off from the workThe information that matters is soft and only available on the spot
  • A procedure stands in for thinkingAnalysis is not synthesis
You get language for the gap between the paper and the reality, and a test: if the direction changes every month and nobody writes it down, that is not emergent strategy but the absence of strategy.
The same thing, in your club
  1. The situation

    The club has a strategy written last year and not opened since.

  2. What the model says

    There is a strategy anyway, just elsewhere — in the five biggest lines of money and hours from the last twelve months.

  3. What you do

    Write those five lines down and mark how many match the plan; if under half match, decide at the next meeting which of the two lists you are changing.

What it claims

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Who created it

HM1994
An illustrated emblem, not a portrait.
Henry Mintzberg (b. 1939)
1994

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Why this is your problem

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Why gslk uses it

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Where it runs in the product

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Source

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Rights and licence
In copyright

The primary source is in copyright. This page retells it in our own words and cites it rather than reproducing it.

What this connects to

These works are related to the one you just read — and not by accident:

Grounds these competency domains

Of the ten gslk competency domains, this work grounds:

The student version
Mintzberg: a plan is not a strategy

The same work written for a member: what to do with it in the club.

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